Cuckoo Malaysia was established on 1 October 2014 to bring Cuckoo Water Purifiers, Air Purifier and Rice Cooker to the Malaysian market Headed by the CEO Mr Hoe Kian Choon (Mr KC Hoe) who possesses over 10 years of experience in the wellness industry, Cuckoo Malaysia achieved an astounding 200% growth within the first 1 year of operation, a tremendous record that has not been bettered since. 

Mr KC Hoe and his team persevered in working towards their mission of bringing happiness and wellness to the consumers Mr KC Hoe understands that a good and innovative product is essential in starting a new business that caters to the good standards of healthier living, and that’s why he has chosen Cuckoo.


  • In our quest to deliver satisfaction to our customers, and to enable our users to have confidence in our brand and services, we have ingrained the ‘BEYOND STANDARDS’ philosophy into all that we do.


  • To become No.1 choice in healthy home appliances brand in Asia CUCKOO MISSION


  • To go beyond standards in all that we do
  • To bring happiness wellness to Cuckoo consumers
  • To grow the company organically and to become a socially responsible organisation


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As we constantly strive towards the ‘Beyond Standards’ philosophy, every award and recognition received has motivated CUCKOO to move forward in the industry. We are honoured and very delighted to be receiving acknowledgement from esteemed professionals in awarding bodies as well as the public.

CUCKOO is truly inspired in our vision to become the NO. 1 healthy home creator in Asia.

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